ELIZABETH KATZKI

Designed and directed a comprehensive rebrand from Green Yachts to ZeroMar, successfully aligning business goals with company vision and enhancing brand recognition and market presence.

Created and implemented a scalable, event-driven marketing framework that bolstered lead generation and strengthened stakeholder engagement.

Served as a pivotal member of the executive leadership team, shaping strategic marketing directives and long-term business objectives.

Achieved a 30% YoY increase in monthly catering client lead volume by developing and executing omni-channel marketing strategies, including Microsoft Ads, Geotargeting Campaigns, and Instagram Ads.

Increased email open rates by 50%, surpassing industry benchmarks through strategic A/B testing and content optimization initiatives.

Drove substantial growth in Instagram audience engagement by orchestrating impactful influencer partnerships and deploying targeted campaigns.

Achieved a consistent 20% month-over-month pipeline expansion through advanced funnel analytics and optimized paid media strategies.

Directed a multidisciplinary team of six marketing professionals, implementing growth-oriented organic and paid lead generation initiatives.

Achieved a 40% improvement in CTR and a 25% boost in email open rates by employing advanced A/B testing and segmentation strategies.

Spearheaded a comprehensive website redesign, including updating information architecture, ensuring ongoing maintenance, and driving page growth and SEO.

Successfully migrated SendGrid to Braze, more than doubling email marketing campaigns through advanced segmentation and strategic event response, resulting in improved key pipeline metrics.

Drove $9 million in annual recurring revenue by crafting high-impact marketing campaigns, directly contributing to the successful acquisition of the company by Connect America.

Designed and implemented scalable content marketing strategies that increased leads from zero to over 800 per month.

Managed a team of marketing professionals, including a Content Marketing Specialist, PR agency, SEM/SEO Specialist, and other vendors, to efficiently achieve growth objectives.

Led comprehensive website redesigns, ensuring continual maintenance, driving page growth, and optimizing for SEO performance.

Collaborated with reseller and EHR partners to optimize lead flow and strengthen strategic partnerships, enhancing overall market reach.

Achieved a 5X increase in monthly unique pageviews through an integrated content and SEO strategy.

Collaborated with sales, operations, and engineering as the first marketing hire to establish a comprehensive marketing function and tech stack, including Salesforce CRM, Pardot, Instapage, and SEMRush.

Accomplished a 2X+ YoY improvement in web traffic and advanced brand visibility through effective SEO, digital ads, A/B testing, and PR strategies.

Secured 50+ media placements, significantly increasing brand visibility and domain authority.

Oversaw event planning, metrics measurement, social media, demand generation, funnel optimization, and PR efforts to drive business growth.

Crafted multi-channel marketing programs that enhanced lead quality and accelerated conversion rates.

Conceptualized and executed integrated marketing campaigns, encompassing content, demand generation, and funnel optimization, overseeing all aspects from strategy to design.

Played a key role in a company-wide rebranding and localization initiative, co-managing the development of new web design, content, collateral, and brand book, resulting in impactful digital and print assets.

Managed comprehensive marketing strategies to elevate brand presence and drive user engagement.

Collaborated with product and sales teams to align marketing efforts with business objectives and market needs.

Led B2B marketing campaigns, achieving measurable outcomes and significant market traction within the industry.

Garnered high-tier media placements, effectively enhancing the company's public profile and credibility among key stakeholders.

Delivered client success by developing mobile apps and websites that exceeded the goals of Fortune 1000 clients, expanding engagements and earning a reputation for exceptional results.

Assisted in the execution of various marketing campaigns, contributing to lead generation and brand awareness.

Contributed to content development and digital marketing initiatives to support product launches and promotions.

Assisted in the creation and curation of engaging content for various marketing channels.

Supported content distribution strategies, contributing to increased audience reach and platform engagement.